Data mining in an advertising context
“Data mining” can mean many things. In privacy discussions about social and messaging apps, it often refers to analyzing large amounts of user activity to power advertising, recommendations, or engagement systems.
Activity analysis vs. operations
Every service processes some data to operate — account credentials, message delivery metadata, security logs, and billing records are normal operational needs.
In an advertising context, “mining” usually means going further: systematically analyzing behavior across sessions to infer interests, predict engagement, or assemble marketing segments.
What Conch means by “no data mining”
When Conch says it does not mine user activity for targeted advertising, it means Conch does not use behavioral analysis of your activity to build advertising profiles or sell personal data.
Conch still processes limited information required for accounts, security, billing, infrastructure, and delivering messages and Shore posts, as described in the Privacy Policy.